Does Your Company Have a Branding Guide?

November 14th, 2012
Patents/IP

Trademark Usage and Branding Guides Help Protect Brands and Trademarks

By: John R. Harris

Successful companies are careful to select good, memorable, protectable trademarks. After good marks are screened and chosen, these companies then use them consistently in branding and image-building campaigns. A successful campaign cements the company’s brands on products and services in the minds of their customers. What could be more famous these days than the marks of Apple, Google, Microsoft, Coca-Cola, Home Depot, just to mention a few?

Trademarks and brands are closely related concepts. Trademark law is effectively the “law of branding.” A company with good brands needs to

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Health IT Finalists Named for Intel Innovation Award

 

Winner to Be Announced at Health IT Leadership Summit on December 4, 2012

 

ATLANTA, GA–(Marketwire – Nov 8, 2012) –  Four finalists have been named for the Intel Innovation Award, a part of the 2012 Health IT Leadership Summit (www.HealthITLeadershipSummit.org) that will take place on December 4, 2012. This is the second year for the award, which recognizes companies developing leading-edge technology and unique approaches to improving health, as well as healthcare delivery and processes.

The impact of innovation on healthcare is a cornerstone of the Summit, which will feature two panel discussions focusing specifically on the topic. “Innovation: Improving Cost

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